Big Brother Alumni Support Breast Cancer Awareness Month

Breast Cancer Awareness month happens every October. This year various Big Brother alumni showed their support for it in a multitude of ways. One way was by wearing C4 belts.

Big Brother 16 winner Derrick Levasseur (Twitter)
Big Brother 16 winner Derrick Levasseur (Instagram)


These unique accessories are available in various colors, patterns, and designs. The belts retail for about $32 plus shipping. A part of the proceeds for each purchased belt goes towards various causes (e.g. Stand Up For The Cure, Boys & Girls Club of America, and Best Friends Animal Society).


For the month of October, C4 along with Stand Up For The Cure launched a #care4boobies campaign. The #care4boobies campaign promoted breast cancer awareness. For every belt purchased, buyers could enter the code CARE4BOOBIES to receive a $5 discount. C4 also donated $5 to Stand Up For The Cure for each purchase.

c4 Belt 2
Every C4 belt order also included a pamphlet about breast cancer and a shower card that shows how to conduct a breast self-exam.

Supporters were also encouraged to post selfies on social media and tag @c4belts with the hashtag #care4boobies. These selfies earned StandUp For The Cure additional $5 donations from C4. Buyers were also invited to post one of the ten unique facts about breast cancer provided by C4 with their order.

c4 Care4Boobies Instructions

Some of the Big Brother alumni who chose to participate in this campaign were Big Brother 16 winner Derrick Levasseur, runner-up Cody Calafiore, and fan favorite Nicole Franzel. Many Big Brother 15 alumni also participated, such as GinaMarie Zimmerman and Amanda Zuckerman.

Check out the Big Brother alumni selfies they posted on Instagram and Twitter below. Also if you want to purchase a C4 belt, you can click the link here.

Breast cancer is the most prevalent type of cancer found in women…. @c4belts #care4boobies

A photo posted by Mccrae Olson (@mccraeole) on

#Care4boobies A photo posted by Amanda Zuckerman (@amanda_zuckerman) on